2013 Sport Artist of the Year Primo Angeli Named Senior Advisor to Professional Networking Website


A new professional social network for marketers, Shocase, has named the United States Sports Academy’s 2013 Sport Artist of the Year, Primo Angeli, as one of its new Senior Advisor of the company.

As an advisor, Angeli will provide his input, talent, and expertise on the features and functionality of the Shocase network, as well as the site’s overall design and layout. He earned this position following 45 years of experience with creating innovative works for world-renowned brands such as Coca-Cola, Guinness, Ben & Jerry’s, Boudin, Zima, DHL, Crystal Geyser and many others.

Angeli is a world-renowned artist who created the official poster to commemorate the 1996 Atlanta Centennial Olympic Games and founded and headed one of San Francisco’s oldest and largest design studios.

Angeli, a creative director and designer, became a major player in the fields of branding, corporate identity, packaging, and naming. He also has a long history as an Olympic artist with his piece being personally selected by the late International Olympic Committee (IOC) President Juan Antonio Samaranch. He did official designs as well for the Salt Lake City Olympic poster and the U.S. Olympic Team for 1998 Nagano and 2000 Sydney.

In 2012, Angeli’s mixed-media illustration, “London Calling,” won the U.S. Olympic Sport and Art Contest. It depicts the classic portrayal of the ancient Greek discus thrower, Discopolis, who wears an armband bearing the 2012 London Olympic. The piece integrates contemporary branding with ancient fine art for an Olympic celebration.

For his long and storied career supporting sport and art, Angeli also earned the Distinguished Service Award from the Academy in 2012, an award given annually by the Academy to those individuals who have made outstanding contributions to national or international sports through instruction, research or service.

Also an author, his book “Primo” released in 2012. In this book you will find his posters, specifically his celebratory posters. He shares the untold stories behind these visually stunning, award-winning posters. Angeli, whose designs have been featured in major publications throughout the world, has had two other books published—“Twelve Stories” by Rockport Press and “Making People Respond” by Madison Square Press.

His artwork can be found in permanent collections and exhibitions worldwide, including the Metropolitan Museum of Art, the Smithsonian Institution, Library of Congress, Cooper-Hewitt Museum, San Francisco Museum of Modern Art, Warsaw Poster Collection, Centre Pompidou, the Olympic Museum in Lausanne, Switzerland, and the Achenbach Collection at the Legion of Honor. In addition, he has been recognized for numerous awards.

The United States Sports Academy is an independent, non-profit, accredited, special mission Sports University created to serve the nation and world with programs in instruction, research, and service. The role of the Academy is to prepare men and women for careers in the profession of sports. For more information about the Academy, call 251-626-3303 or visit www.ussa.edu.

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