The idea for inventor, innovator and business developer Dr. Mark Janas’ latest technology company evolved from a paper written for one of his United States Sports Academy doctoral classes.
That company, ScoreTRAX, is an SMS subscription service that allows sports fans to stay up-to-date with scores and news from their favorite youth, high school, college, amateur and professional teams. As part of the service, the company provides fundraising tools and other value-added features for teams and schools, as well as effective, targeted SMS advertising for companies of all types.
To date, ScoreTRAX has sent out more than 1 million score updates from teams across the country. In August, the company launched a new program to engage coaches, athletic directors, and other sports professionals throughout the country to become regional content directors in their own individual businesses.
Janas created ScoreTRAX while earning his Doctor of Education in Sport Management with a Sports Medicine emphasis in 2011 from the United States Sports Academy in less than two years. Most full-time students complete the 66-hour doctoral program in about three years.
For his entrepreneurial spirit and ability to build new sports, medical and educational technology companies, Janas is the Academy’s 2012 Alumnus of the Year.
“I already had an MBA, which was a great asset in my work in healthcare and healthcare technology management, but I found working in minor league sports that many business people, including me, were often not well-trained specifically in the business of sport,” Janas says. “I really wanted to find a good solid curriculum that was totally sports-specific, and the Academy fit the need perfectly. I’m grateful for the education I received and the new business ideas spawned by my work at the Academy.”
In additional to developing ScoreTRAX and frequently contributing to the Academy’s blog, The Sport Digest, Janas oversees several businesses as the managing partner of In3, Inc. (www.in3development.com), a portfolio company with initiatives involving medical communication systems, e-learning management systems, RFP management systems and TouchMedMobile. Besides In3’s technology companies, Janas also oversees two minor league North Carolina basketball teams—the Cary Invasion and the Wilmington Sea Dawgs.
Janas plans to use his knowledge gained at the Academy and from his dissertation, “Making the Case for Sports Medicine Informatics,” to build specialized functions in TouchMedMobile for physicians who provide sports medicine services as part of outreach programs. TouchMedMobile is an iPhone or iPad application that integrates with third-party electronic health records.