United Arab Emirates Partners with United States Sports Academy for Football Education

By January 13, 2016News & Events
UAE Football Academy
Dr. T.J. Rosandich, center, United States Sports Academy president and chief executive officer, exchanges gifts with United Arab Emirates Football Association President Yousef Al-Serkal to celebrate the launch of the Football Association Academy for Sports Management. At left is Dr. Khalid Al-Hashimi, managing director of the Football Academy.

The United States Sports Academy (USSA) has been tapped to play a role in the development of football (soccer) administrators in the United Arab Emirates through a Football Club Operators License scheme in cooperation with the United Arab Emirates Football Association (UAEFA).

A recent agreement between USSA, its Emirati colleagues and the UAEFA has led to the development of the Football Association Academy for Sports Management (FAASM). This effort includes football certification programs that offer professional preparation and training designed to meet the needs of coaches, athletes, administrators and operatives at all levels in the UAE football club system. The FAASM is a new initiative of the Football Association and the first classes for the Club Operators Licensing scheme will commence on 7 February 2016 in Dubai.

Among the programs to be delivered through the FAASM is a Football Club Operators Licensing Program that was developed by the Academy. The curriculum covers four subjects including Sports Administration, Sports Marketing, Sports Media and Facility and Event Management. Each subject has three levels of instruction through which successful students will receive in succession a “C”, “B” and “A” level license.

Participating in the planning session this week in Dubai was Dr. T.J. Rosandich, USSA President and CEO, who remarked, “The United States Sports Academy is very pleased that we are reaching the implementation of this groundbreaking program to enhance football that has been in preparation for some two years. Working with our Emirati colleagues, we have developed the curriculum, attained the approval from the appropriate authorities in the UAE, and have satisfied all of the licensing and regulatory requirements of the country. We look forward to providing this program not only in the Emirates, but throughout the region.”

The Academy has provided sports education and expertise over the past five years in the UAE in cooperation with Edraak Training and Consultancy. Edraak, the local representative of the Academy, is the facilitator of this latest initiative with the UAEFA and is coordinating the implementation all of the training and certification programs to be offered under the auspices of the FASSM. Through this effort, the Academy will be providing the faculty and instruction for the Football Club Operators Licensing Program.

The United Arab Emirates consists of Abu Dhabi, Dubai, Sharjah, Ajman, Fujairah, Ras al-Khaimah, and Umm al-Quwain. More than 8 million people reside in the country, which has long been involved in football and global competition in the sport. The UAEFA is dedicated to developing and supporting a football environment to achieve international titles through investment of promising talent; serving the community; and applying international standards of professionalism and organizational excellence. The organization is committed to loyalty and belonging, transparency, sportsmanship and organizational excellence.

Based in Daphne, Ala., USSA has a long history of collaborations with a wide array of sports organizations in the UAE dating to the early 1980s.

The United States Sports Academy is an independent, non-profit, regionally accredited, special mission Sports University created to serve the nation and world with programs in instruction, research, and service. The role of the Academy is to prepare men and women for careers in the profession of sports. For more information about the Academy, call 251-626-3303 or visit www.ussa.edu.

For more about the United Arab Emirates Football Association, go to their site at http://www.uaefa.ae/en/index.php?go=news&more=24735 .