The Academy has developed a certification program for the National Association of Collegiate Directors of Athletics (NACDA). This online program is designed to establish standards in the area of intercollegiate athletics administration and is directed to individuals desiring a career and or career advancement in athletic administration. A bachelor’s degree is required.

CEM 542 Sports Business and Personnel Management

The study of the principles of personnel management including staffing and development of human resources as applied to sport.

CEM 543 Sports Administration

The study of basic concepts, theories and organization of administration. The managerial environment, ethics, social responsibilities and strategic management as related to sport are also explored.

CEM 544 Sports Marketing

A study of sport marketing principles and the elements of the marketing mix. Selected topics include advertising, promotions, pricing, sponsorships, licensing, and market segmentation.

CEM 583 Sports Facilities and Event Management

The study of the principles involved in planning, marketing, producing and evaluating sports events and facilities.

CEM 586 Sports Law and Risk Management

Introduces students to the fundamental tenets of the law and familiarizes them with the legal structure and accompanying terminology.

CEM 594 Student Life Skills

Designed for athletic administrators and coaches to assist students in making the transition from interscholastic sports to college athletics.

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