First, you must complete the Certification in Sports Management to proceed.

Click me to find out how to register online

To REGISTER ONLINE go to http://ussa.edu/continuing-education/certification-programs/sports-management/. Scroll to the bottom and click Register for Classes Now. Select the name of the course you would like to start with and select Continuing Education Student. Now log in or create your Continuing Education student account. Once you create your account you will receive an email confirmation that your account was created. (If you don’t receive this email within a few minutes, please contact Continuing Education.) Once you log in the system will allow you to pay for the course via PayPal. You don’t have to have a PayPal account to purchase a course. PayPal accepts all major credit cards. When you have paid for your course you are immediately enrolled.

Secondly, you need to contact the Continuing Education office by email to declare your intention to enroll in the Sports Diploma program. Please note that a $100 administrative fee will be required to enroll.

Required:

CEM 542 Sports Business and Personnel Management

The study of the principles of personnel management including staffing and development of human resources as applied to sport.


CEM 543 Sports Administration

The study of basic concepts, theories and organization of administration. The managerial environment, ethics, social responsibilities and strategic management as related to sport are also explored.


CEM 544 Sports Marketing

A study of sport marketing principles and the elements of the marketing mix. Selected topics include advertising, promotions, pricing, sponsorships, licensing, and market segmentation.


CEM 583 Sports Facilities and Event Management

The study of the principles involved in planning, marketing, producing and evaluating sports events and facilities.


CEM 550 Sports Fundraising

A study of the concepts involved in sports fundraising activities.


CEM 551 Sports Public Relations

A study of the nature, content and application of public relations in sport programs as related to educational institutions, organizations and associations.

In addition to the above, students are required to take four of the following courses:

CEM 422 Structure and Function of Sports

An analysis of professional and amateur sport organizations from a philosophical, historical and operational perspective.


CEM 367 Olympic Culture

An examination of the structure, history and culture of the Olympics and the Olympic movement.


CEM 400 Leadership Principles in Sports

This course teaches concepts, principles, and skills of leadership for managers in the sports industry who must influence others to get things done. Styles of successful sport coaches and managers will be examined and analyzed in the context of their times and settings.


CEM 487 Introduction to Sports Security Management

This course examines the concepts, principles and methods of organizing and administering security management and loss-prevention activities in industry, business, government and sport venues. Emphasis is on protection of assets, personnel and facilities.


CEM 488 Contemporary Sports Security Management

In this course students examine principles and issues in security management as well as the challenges, concepts, strategies and skills needed to manage security-related operations and activities. Focus is on leadership in management, personnel management, security planning and evaluation, communication and best practices.


CEM 489 Introduction to Emergency Management for Sport Settings

This course examines theories, components, systems, and strategies in contemporary disaster and emergency management. Students examine: 1) The historical, administrative, institutional, and organizational framework of disaster and emergency management in the United States; 2) The role of the federal, state, and local governments in disasters; 3) The role of nongovernmental organizations in emergency management; 4) The role of land use regulation, the media, crisis communication, insurance, and citizen participation; 5) The social and economic costs of disasters; and 6) The management of natural and man-made disasters.

Upon completion of the ten courses, students are required to register for CPT 598 Mentorship.

Students should read the Mentorship Handbook for information regarding the requirements and guidelines of the mentorship program.

Briefly, the student selects a mentor and mentorship site and then will submit the necessary paperwork and will receive approvals. At that time, the Mentorship Office will notify the Department of Continuing Education that the student is approved for registration and charged for their mentorship.

Upon completion of all mentorship requirements, the Mentorship Office will notify the Department of Continuing Education of the final mentorship grade. After the grade is recorded, the Sports Diploma will be issued.

If you have any questions please call 1-800-223-2668 and ask for Continuing Education. We look forward in assisting you.