The American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) announced it will change its name to the Society of Health and Physical Educators, doing business as SHAPE America.

“We are now poised to move forward in creating a new chapter in our 128-year-old history with our new name, vision and mission,” said President Gale Wiedow, interim dean of the College of Education at Dakota State University in Madison, S.D. “A new logo, tagline and brand for the organization, as well as a new website, will be introduced early in 2014.”

Through the name change, SHAPE America is working to:

  • Shape a future where healthy is the norm,
  • Shape a standard of excellence in physical education and health education,
  • Shape the lifelong habits of young people,
  • Shape and influence policy related to physical education and school health education.

Shape America is the organization’s seventh name change since its founding in 1885, as the Association for the Advancement of Physical Education. It is the largest organization of physical educators in the country with close to 20,000 members.

Shape America created the first national standards for K-12 physical education, developed the “Let’s Move in School” public awareness campaign to increase physical activity before, during and after school and originated the “Shape of the Nation Report,” which reviews the status of physical education across the U.S.

Earlier this year the organization voted unanimously to unify what were five national associations and a research consortium under the AAHPERD umbrella. Among its many partners, SHAPE America works with the Alliance for a Healthier Generation, American Heart Association, The Cooper Institute, First Lady Michelle Obama’s “Let’s Move!” initiative and the President’s Council on Fitness, Sports and Nutrition.