DAPHNE, Ala. – United States Sports Academy Director of Sports Studies Dr. Sandra Geringer is serving as a pre-publication reviewer for a new book on sports law, ethics and integrity.
Geringer is reviewing the chapter on sports business and global sport governance for the upcoming text book, “Law, Ethics and Integrity in the Sports Industry,” under development by Hershey, Pa., publisher IGI Global, a leading international academic publisher of reference books, journals, encyclopedias, and teaching cases.
Geringer was chosen to review the chapter “International Sports Business and Global Sport Governance” because of her background in sports marketing, hospitality, and education. In addition to serving on the Academy’s Resident Faculty, she has studied abroad and taught in the Academy’s international programs in the United Arab Emirates, Malaysia and Thailand.
According to the publisher, the purpose of the chapter is to introduce fundamental concepts and principles that are associated with modern sport business in the framework of international organization and global governance. There is an overview of sport business activity in the field of global sport, followed by a presentation of several aspects of contemporary sport business in order to demonstrate the diversity and importance of international sport business stakeholders to contemporary global sport. Topics include corporate sponsorship, media and social media, and information and communication technology. There is a discussion of the impact of modern sport business activity on the global governance of sport.
Geringer is not only an Academy faculty member, but also a graduate, having earned her Doctor of Education degree in sports management with an emphasis in sport marketing. She earned a master’s degree in education with a focus on higher education administration from the College of William and Mary in Williamsburg, Va., and a bachelor’s degree in education with a sports management major from Bowling Green State University in Ohio.
Geringer is the second Academy faculty member to review a chapter for the upcoming text book. As earlier reported, Academy Director of Sports Management Dr. Brandon Spradley reviewed the book’s chapter on eSports and the Olympic Games based on his expertise in those areas.
The Academy is an independent, non-profit, accredited, special mission sports university created to serve the nation and world with programs in instruction, research and service. The role of the Academy is to prepare men and women for careers in the profession of sports.
The Academy is based in Daphne, Ala. For more information, call (251) 626-3303 or visit www.ussa.edu.