Mal Moore had served all but eight of the last 56 years of his career at the University of Alabama, including working as an offensive coordinator for the legendary Paul “Bear” Bryant’s national championship teams in 1978 and 1979 and as an athletic director for the past 14 years.


Moore stepped down earlier this year because of health problems and died March 30. He was coming off the most successful season in school history and one of the most successful any program has ever had. The Crimson Tide won national championships in football, women’s golf, gymnastics and softball, while its men’s basketball team reached the NCAA tournament and its men’s golf team finished as runner-up for the NCAA national championship to Texas.

For becoming in many ways the face of athletics at Alabama and having a long history of success, Moore, who was 73, has earned posthumously the United States Sports Academy’s 2013 Carl Maddox Sports Management Award.

The Academy annually presents the Carl Maddox Sports Management Award to an individual like Moore for his contributions to the growth and development of sport enterprise through effective management practices. The award honors individuals who exhibit mastery of all the management functions, are well known in the sport arena, and have an abiding belief in the need for ethical behavior in sport management. It is named in honor of the former Athletic Director of Louisiana State University and Mississippi State University, Carl Maddox, who also served on the United States Sports Academy’s Board of Trustees.

In 1999, Moore was promoted from a position within Alabama’s athletic department to athletic director. He guided two expansions of the team’s football stadium, which today seats more than 101,000. He also oversaw significant upgrades to the school’s basketball arena and major additions to the football training facility. New facilities were built for tennis and soccer and the track and baseball stadiums received upgrades.

Moore, who first arrived on the Tuscaloosa campus as a freshman football player in 1958, is credited with raising more than $220 million for school athletics during his tenure. Alabama’s athletic department budget grew from $31 million to more than $100 million during his reign.