Finnish motorsport manager and health and wellness entrepreneur Atte Varsta has joined the United States Sports Academy’s National Faculty, a group of instructors credentialed to teach the Academy’s international sports education programs abroad.
Varsta is an experienced entrepreneur with a history of working in sports management, retail, marketing and business planning. He is the commercial director for Global Rallycross Europe, an all-European rallycross championship series based in Vienna, Austria. He is also a partner in V&V Sport Management, high-tech company Flexbright, and co-founder of ProFTraining Finland, which specializes in sports services and products that assist customers with their well-being.
Varsta is also the CCO of United States Sports Academy Finland, which launched in August 2018 after the Academy signed a cooperative agreement with ProFTraining Finland to provide educational opportunities to students seeking work in the health and fitness field in that country.
“I’m honored to join the United States Sports Academy faculty,” Varsta said. “To me it has always been not only a privilege but also a responsibility to share my experience and knowledge with students with interest in sporting science. When my other duties allow, I’m excited to teach the Academy’s international courses worldwide.”
Varsta holds a master’s degree in business administration and marketing from the University of Jyväskylä (Finland) and has studied at a doctorate program at Leeds Metropolitan University (United Kingdom).
Since its founding nearly a half-century ago, the Academy has leveraged its role and resources as a special mission sports university to make a global impact through quality sport instruction, research and service programs in 65 countries around the world. These contributions have varied in scope from the full-charge conduct of a nation’s entire national sport effort to individual coaching clinics, seminars, and symposia. Clients have included central sports organizations (CSOs, such as ministries of youth and sports), national Olympic committees, ministries of education (for physical education and interscholastic sport programs) and sport associations and federations. The Academy’s international includes some 50 Protocols for Cooperation with sports organizations or institutions of higher learning around the world.