An experienced coach, athletic administrator and teacher, Dr. Jeff Potter is currently teaching a two-week course on sports facilities and events management for the United States Sports Academy at the United Arab Emirates (UAE) Football Association Academy in Dubai under a cooperative program to enhance the training of football (soccer) administrators in the UAE.
“This is a very energetic group of students and they are educating me, in addition to me teaching them,” said Potter, who lives in Shawnee, Okla.
“I hope the students are getting as much out of this course as I am. The hospitality here in the UAE has been wonderful. The whole experience has been personally and professionally rewarding.”
The Academy has played a role in the development of the Football Club Operators License Program in cooperation with the United Arab Emirates Football Association (UAEFA). The collaboration has led to creation of the Football Association Academy for Sports Management (FAASM), known as the Football Association Academy (FAA). This effort includes football certification programs that offer professional preparation and training designed to meet the needs of coaches, athletes, administrators and operatives at all levels in the UAE football club system. The FAA began offering classes in February 2016.
The Academy is providing the faculty and instruction for the program. The curriculum includes subjects such as sports administration, sports marketing, sports media, and facility and event management. The ultimate objective of the program is to enhance football in the UAE by improving the quality of the sport’s management.
Potter has 38 years of experience in coaching and teaching physical education and sport management in higher education. Potter has taught courses related to facilities and event management, sport law, coaching methodology, principles of health and fitness, sport psychology, physical fitness and conditioning, and exercise testing and prescription. Potter has coaching experience in multiple sports.
Potter recently retired after serving in various roles at St. Gregory’s University in Shawnee, Okla., where he served as athletic director, faculty athletic representative, associate professor of kinesiology and as chair of the school’s department of life science and kinesiology. He has also served as a track and field coach and/or faculty member in kinesiology and physical education at California Baptist College, the University of Nebraska, Oklahoma State University, Oklahoma City University, Oklahoma Baptist University, California State-Fullerton, and Azusa Pacific University. He has also coached and taught extensively at the high school level.
He served on the Oklahoma Governor’s Council on Fitness and Sports from 2007-2015 and served in various roles with the Oklahoma Association for Health, Physical Education, Recreation and Dance between 1999 and 2005. He has been a member of the National Strength and Conditioning Association, the Oklahoma Volleyball Officials Association, and the Oklahoma Track and Field Officials Association.
Potter earned a doctoral degree in applied studies in education, sport administration and higher education from Oklahoma State University. He earned his master’s degree in physical education from the University of Oklahoma and his bachelor’s degree in physical education from Oklahoma Baptist University. He is a certified strength and conditioning specialist and holds certification in first aid and cardiopulmonary resuscitation (CPR) from the Red Cross.
Based in Daphne, Ala., the United States Sports Academy is an independent, non-profit, accredited, special mission sports university created to serve the nation and world with programs in instruction, research, and service. The role of the Academy is to prepare men and women for careers in the profession of sports. For more information about the Academy, call (251) 626-3303 or visit www.ussa.edu.