The United States Sports Academy plans to award a 2012 Distinguished Service Award to Primo Angeli, a world-renowned artist who created the official poster to commemorate the 1996 Atlanta Centennial Olympic Games and founded and headed one of San Francisco’s oldest and largest design studios.

Primo Angeli

Angeli, a creative director and designer, became a major player in the fields of branding, corporate identity, packaging and naming. He also has a long history as an Olympic artist with his piece being personally selected by the late International Olympic Committee (IOC) President Juan Antonio Samaranch. He did official designs as well for the Salt Lake City Olympic poster and the U.S. Olympic Team for 1998 Nagano and 2000 Sydney.

This year, Angeli’s mixed-media illustration, “London Calling,” won the U.S. Olympic Sport and Art Contest. It depicts the classic portrayal of the ancient Greek discus thrower, Discopolis, who wears an armband bearing the 2012 London Olympic. The piece integrates contemporary branding with ancient fine art for an Olympic celebration.

For his long and storied career supporting sport and art, Angeli earned the Distinguished Service Award (DSA). It is given annually by the Academy to those individuals who have made outstanding contributions to national or international sports through instruction, research or service.

“From my heart, I thank the Academy for this Distinguished Service Award,” Angeli says. “It took me and my wife Deanie by surprise and it lifted our spirits. I will look forward to receiving this important award.”

Lately, Angeli has been busy finishing his latest book “Primo,” which is scheduled for release later this year. Already Angeli, whose designs have been featured in major publications throughout the world, has had two other books published—“Twelve Stories” by Rockport Press and “Making People Respond” by Madison Square Press.

His artwork can be found in permanent collections and exhibitions worldwide, including the Metropolitan Museum of Art, the Smithsonian Institution, Library of Congress, Cooper-Hewitt Museum, San Francisco Museum of Modern Art, Warsaw Poster Collection, Centre Pompidou, the Olympic Museum in Lausanne, Switzerland, and the Achenbach Collection at the Legion of Honor. In addition, he has been recognized for numerous awards.