“London Calling” by Primo Angeli

“London Calling” by Primo Angeli is the first entry in the U.S. Olympic Sport and Art Contest, which the Academy is receiving submissions for through Feb. 1, 2012.

World-renowned artist Primo Angeli, who designed the official poster for the 1996 Atlanta Olympics, submitted the first entry into the U.S. Olympic Sport and Art Contest.

Angeli’s piece, “London Calling,” depicts the classic portrayal of the ancient Greek discus thrower. Angeli added an armband to him with the 2012 London Olympic logo on it.

“For this poster, I borrowed the newly designed British trademark for the 2012 London Olympics,” Angeli explains. “It plays a contrapuntal role against the classic portrayal of Discus, aka Discopolis. This Olympic message integrates contemporary branding with fine art for an Olympic celebration of London Calling.”

Angeli notes that the Discus statue, which is attributed to the Grecian sculptor Myron in 450 BC, is currently housed in the British Museum. It is known for its athletic energy, rhythm, harmony and balance.

His artwork was received at the United States Sports Academy, which is conducting its fourth consecutive art contest under the auspices of the United States Olympic Committee (USOC). A call for American artists of all ages is underway for the 2012 U.S. Olympic Sport and Art Contest, which is accepting submissions through Feb. 1, 2012. Winners of the U.S. contest will be entered into the International Olympic Committee (IOC) Art Competition for a chance to win $30,000 and to have their art displayed at the 2012 London Olympic Games.

Angeli, who once owned one of San Francisco’s oldest and largest design studios, has a long history of working with the Olympics. IOC President Juan Antonio Samaranch personally chose a design created by Angeli as the official poster of the 1996 Atlanta Olympics, which was the 100th year celebration of the modern Games. He also created pieces for the 1998 Nagano and the 2002 Salt Lake City Games.

It’s that involvement since 1996 that Angeli says made it impossible for him to resist entering the current U.S. Olympic Sport and Art Contest. He describes his past Olympic work as “enjoyable” and “contagious.”

“There were several reasons, the first being fabulous London and the forever enjoyment of finding an appropriate statement that would work for the Olympic competition,” he said.

Like Angeli, other American artist can enter their pieces interpreting the theme of the London 2012 Art Competition, which is “Sport and the Olympic Values of Excellence, Friendship and Respect.” Artists can combine the three values and/or depict only one of the values in the work submitted.

The contest includes two categories of work—Sculptures and Graphic Works, which include paintings, drawings, engravings, etc. Both categories include abstract art and there are no restrictions on the choice of techniques utilized by the artist.

No works that already belong to a museum or private collection can be entered in this art contest. All works entered must be free of any third-party rights. Sculptures cannot exceed 44 pounds and 4 x 3 x 3 feet, including packaging. Graphic Works cannot exceed 4 x 3 feet, including frame.

Submissions must be received by Feb. 1, 2012 at the Academy’s American Sport Art Museum and Archives. The institution’s mailing address is: One Academy Drive, Daphne, Ala., 36526.

View the official rules and regulations here.